Building the Perfect Sales Funnel Key Strategies Let’s start with a story. Once I was going to watch a movie at Dazhi Miramar Cinemas, and on the way I met a non-profit organization setting up a stall to raise funds. I am a very frequent donor. Even when my financial situation was at its worst, I still insisted on donating every month.
So when the fundraising specialist came forward to introduce me, I didn’t resist and listened to him quietly. Finally, he asked me if I supported their concept. I answered yes, so he took out a big QR code to read. I scanned it and found a regular donation link. I could choose to automatically donate 500, 1,000 or 1,500 yuan every month.
At that time, I was in the mood of waiting to watch a movie. I was not mentally prepared for the sudden extra payment every month, so I had to decline. Seeing the disappointment on the face of the fundraiser, I felt sad. If he could Using a sales funnel strategy, he might be able to close the sale later, but he didn’t do that.
What is a sales funnel?
In fact, the story of this fundraising specialist happens in large and small sales situations. For example, when we read online articles, various annoying advertisements pop up. Perhaps these advertisers are confused as to why the conversion rate of the advertisement is so high. Low?
Whether it’s the fundraising NPOs I’ve encountered or these annoying cover ads, the mistake they make is not providing correct sales information based on the current status of consumers, and sudden sales are not only unattractive, It can also be annoying.
The so-called sales funnel refers to a set of Cayman Islands Phone Number List processes for gradually establishing a relationship with consumers. The funnel breaks down sales into different stages and provides information that is beneficial to consumers based on the consumer status at each stage.
As long as you can master the correct sales funnel building skills, you will have the ability to cultivate strangers into loyal fans.
How to build a strong sales funnel Building the Perfect Sales Funnel Key Strategies
Since most of the readers of my blog articles are professional services or knowledge workers, in this article, I intend to only focus on this field and Belgium Phone Number provide a simple and specific and feasible funnel structure and implementation method. I hope that readers of this article will read it. You can try to build your own sales funnel.
1. The top level of the funnel: traffic drainage
Target :
Find your ideal customer base and attract them into the funnel
Execution method:
- Operate self-media channels to attract target customers to follow or subscribe
- Run SEO so people can see you when they search
- Place precise advertisements and proactively push your valuable information
- Strive for speaking opportunities (note that attracting traffic is not limited to online)
