Once the user delves into the story that has been shown to them, they want more, they want to know more about the brand, more about the experience. This creates the beginning of a relationship that will extend over time Promotes engagement and loyalty Another notable advantage of Branded Content is that it provokes responses in users, who become involved with your brand at a much Costa Rica Mobile Number List deeper level. This helps differentiate you from the competition, the image of your company is much clearer, so This increases engagement and loyalty,
as well as customer purchase intention.
It is not content that is consumed passively, but rather remains in the mind and goes beyond, making you, over time, integrated as part of your consumer identity Difference between Branded Content and heard of content marketing and you are probably wondering if branded content and it are the same or not, and the answer is no. To make the difference
between these two marketing strategies clearer,
It leans more towards the informative, while branded content points Singapore Phone Number List towards the emotional. The influence of brand content on sales exists but is indirect, unlike in Content Marketing. Content Marketing seeks to ensure that the brand is perceived as an authority, branded content seeks to increase the value of the brand. Another of the main differences between Branded Content and Content Marketing is that the former uses a campaign model very similar to that of traditional advertising, as it seeks to make the content make sense within a specific temporal context.
