Jennifer: Absolutely. That’s where the lead nurturing comes in. Yeah . you can do a great job of that based on the context of what they watched. So if your offer is very specific . you can sort of get an idea for what exactly that customer is interested in. Dan: Very cool.

 

 All right . so what’s the easiest way for marketers

to get started with video without investing a huge amount of time and money right off the bat Jennifer: Well . to get started . think about the questions that your brand is in the best place to answer. So think about which topics you’re an industry leader in and how you could do how-to video series or even interview questions about this particular topic.

 

 So these kinds of how-to videos help your

search rankings for the particular query phrases that you answer. And when people turn to YouTube or Google with questions like “What is cloud software ” your cloud software company can show up as the answer that has the video next to it . which is inherently more interesting to click on as a search result.

 

 But you can start with three videos and go

from there. So work on getting the distribution just right b List of conduit cn Cell Phone Numbers cause that’ll have a huge . huge impact on whether you’re getting the traffic that is actually valuable to you. Work on syndicating the content in articles that you shop out to various sources on the web to get the right traffic going to those videos is a good idea.

 So if you are talking about – you’re talking to

BB marketers . let’s say . about something very busi Playing Hard to Get: The Art of Strategic Indifference ness-specific . you might want to write for Inc. com. Ask the editors . “I want to include this video. Can I embed it with my embed code ” So then your video marketing platform on your site can be tracking the results of who’s watching that somewhere else so you can get an idea of where the traffic is coming from and who that is and stuff like that.

 

 But most outlets will let you do that. Dan: Right . and probably they’ll be more willing to let you do that than to embed like a really obvious product-related CTA right in the article. Jennifer: Definitely . definitely. It’s definitely got to be something that their audience is interested in. So if you make .

 

 say . a video infographic – so say you have a static

infographic. Maybe you want to make that into more of an interactive of one through video. And then a lot of companies will want to capitalize on the research that you did so you can syndicate it with their audience. But work on capturing the right audience and the right channels and getting that engagement metric higher and higher.

 

 So try and cap off the drop off. You don’t want people dropping off ten seconds into your videos because then they probably weren’t that good to begin with. So you can adjust and refine based on the metrics that you look at. So if people are dropping off after ten seconds . there’s either something not right about where you put the video and the audience that comes with that spot .

 

 or there’s something wrong with your video. So you can rework the content with edits. So you could take out content that your audience is constantly skipping over . for example . and then