hate missing out. So you could also make them feel silly on account of current mistakes. So it doesn’t always have to be a positive emotion.

 

 But as long as they’re feeling something in their

gut . it’s good. Dan: Right. So before you set out on that campaign . you’re thinking about what the goal is . but also how do you want this piece to make people feel . which is a really interesting secondary questions .

 

 I guess. One of the emotional triggers that

you mention on your posts is anxiety . which is I gue Cell phone number list thailand ss one of the – you know – maybe more negative ones. Can you explain how Adobe stirred up anxiety in a video of theirs called “Click . Baby Click” and it featured the CEO of an encyclopedia company who happens to get data back about a marketing campaign that seems to suggest that people are buying tons and tons of encyclopedias.

 

 So you see him stir the plant into heavy

production of more of the books and there are massive shipping containers sent out . and it’s pretty epic. But the end of the video shows a baby with an iPad who’s just mindlessly clicking the brand’s ad over and over again like in a banner ad. Dan: Oh .

Jennifer: So the ad ends with a voiceover that a Concubinage: A Historical Perspective sks . “Do you know what your marketing is doing ” And it’s great because the majority of the target audience of marketers has to wonder . well . do I know Like how do I know So it’s a terrific campaign and there’s more of that set of ads that they did that are just so good because they just stir up a sort of anxiety.

 

 And when they leave you with that . you’re sort

of prompted to take an action. You’re prompted to go see a trial of the software – of their analytics software. So I think it’s really smart. Dan: Yeah . in this case the solution is to put them out of their misery .

 

 right Cool. Let’s talk about metrics for a second

. What are some of the ways to measure whether a video marketing campaign is successful I’m guessing it goes beyond views on YouTube. Jennifer: For sure. So you can post videos to YouTube but I always say that they have to point back to your site where you have a video marketing platform in place tracking visitors’ engagement on your site where it matters.

 

 But you want to look for a video marketing platform that allows you to integrate with marketing automation . in most cases . because this is how you can leverage the data to its fullest. So in terms of engagement stats . YouTube alone isn’t really enough for marketers at this time because it can only tell you how many people are watching; not who’s watching .

 

 where they’re located . and what other videos they’re browsing through on your site. For this info . marketers kind of have to look at video marketing platforms and how video marketing integrates with other key tools that they have in place. But after releasing your first few videos . you’re gonna look at things like how many people are watching total .