BY TEXTMARKS STAFF · PUBLISHED NOVEMBER 5, 2018 · UPDATED NOVEMBER 12, 2018
employee brand ambassadorsTool for improving your business, increasing your marketing efforts, and building cribility for your company. More than 84% of consumers say they completely trust or somewhat trust recommendations from family and friends. Word-of-mouth marketing has been shown to improve marketing efforts by more than 54%. This means that by turning your employees into brand ambassadors, you have much more influence over your target audience. But how do you turn your employees into brand ambassadors? Let’s discuss a few ideas.
Are your employees also your brand advocates? If not, it’s time to turn your employees into brand ambassadors.
Your employees can be your greatest
1. Improve Employee Engagement
When employees are excit and actively involv in the company and its mission, they are more willing to talk about it and share their positive experiences with others. You want employees to understand the company’s mission and goals. You ne employees to trust the company and its leadership. Plus, when you build cribility and engagement among employees, you also ruce the risk of turnover.
2. Encourage Sharing Content on Social Mia Channels
Your employees’ social mia channels can expand your reach. Encourage your employees to share the latest marketing videos, blog posts, event promotions, etc., on their own channels. However, to truly make this effective, you want to ensure the company is creating content that the employees actually want to share.
Step Outside of the Office
Some of your best marketing experiences can be when your employees work together outside of the office. For example, consider Australia Phone Number a company softball team or sponsoring an event at the local park. These events not only help unite your team but it gives them a chance to talk to others away from the office setting and they can more easily speak up about the company, its mission, and goals.
