If you can do that while adhering to the above items . you’ll be in good shape. Think that you *need* to be running a customer feedback campaign It’s not always a good idea. Click To Tweet Do you have the resources you need to execute your customer feedback campaign properly Many articles make running customer feedback campaigns sound super simple .
but not everyone has the in-house expertise to
use the strategy to deliver a positive ROI. While implementing a customer feedback widget on your site is technically easy . you need to start by asking yourself a few things: Do I have experience running surveys and analyzing customer feedback data . or should I get some assistance How many respondents do I need for my data sample to be large enough to act on To calculate the sort of numbers you’ll require to generate reliable statistical data .
use a sample size calculator. Once you’re confident about the answers
to these questions . you can start asking yourself which pages you’d like the widget to appear on . and where on screen you’d like to place it. Then it’s time to start thinking about how you can frame questions that will produce measurable and actionable data.
How should you frame your question(s) Many marketers
will argue that there’s nothing wrong with runn Palestine Email List ing broad customer feedback campaigns that ask open-ended questions like . “Do you like my landing page ” But in my experience . asking specific questions designed to produce specific outcomes is a much better way to go. Do your feedback campaigns ask open-ended questions You might end up with open-ended answers.
Click To Tweet For example . a client asked us to help i
mprove a questionnaire on their site that wasn’t deli Calling Canada from the US: A Quick and Easy Guide vering data they deemed very useful. Their question was open-ended . simply asking: How can we improve our pricing page To help out . we recommended: Only running the campaign on the client’s pricing page to boost the relevance of the questionnaire.
Changing their questionnaire format to a multiple choice format which would produce data they could measure statistically. This allowed the client to prioritize which items should be improved first. Asking a much more specific question with specific answers. These simple recommendations (and the accompanying feedback) produced: A increase in submissions because the questionnaire was targeted to people on the pricing page.
An increase in conversions on the client’s pricing page
. A higher quality of responses because the respondents were able to provide answers about a page they were engaged with at that time. We also advised that the client follow up their survey by redirecting to a custom landing page containing an incentivized promotion closely related to the offer they had just been viewing on the pricing page – creating a second opportunity for visitors to convert.
#boom #showmethemoney show-me-the-money-meme To summarize . you should always: Ask questions which are relevant to your customer’s current behavior (i.e. What they’re currently looking at on your site). Ask questions which produce data you can measure (i.e. Data that can be easily broken down into statistics – such as multiple choice or Net Promoter Score data).
