Security Privacy Policy Terms of Service
CCPA GDPR Company Logo By clicking “Accept All Cookies” . you agree to the storing of cookies on your device to enhance site navigation . analyze site usage . and assist in our marketing efforts. Product Solutions Pricing Resources Contact Search for: Log In / Conversion optimization Collecting Customer Feedback is Pointless (Unless You’re Doing it Right) By Paul Dunstone on June rd .
in Conversion optimization crappy-customer-feedback-campaign- Every time you run a crappy customer feedback campaign . a puppy loses its home. Image source. We’ve all heard that we should be continuously collecting customer feedback to improve our campaigns and businesses as a whole. If we don’t . there are a ton of things that can go unnoticed – major problem areas that are silently killing conversions.
Knowing this . a lot of people run customer
feedback campaigns with the help of a wi Guatemala Email List dget on their landing page or site… only to quickly dismiss them when they don’t deliver the kind of results they were looking for. Luckily . in almost all cases . there’s a simple explanation as to why a customer feedback campaign failed to deliver actionable insight – and simple things you can do to ensure it doesn’t happen again.
In this article . I’ll show you how to plan . execute
and evaluate your next customer feedback camp Yakima Phone Directory: Your Gateway to the Valley aign in a way that produces valuable feedback that’ll help improve your conversion rate. You’ll learn: How to determine whether a customer feedback campaign is going to add value to your business. What kind of questions you should (and shouldn’t) ask.
How to evaluate the feedback you’ve collected
once the campaign is over. By the end of this article . you’ll have the tools to create customer feedback campaigns that deliver the kind of results you can actually use – not just collate. Will a customer feedback campaign add value to your business So many companies see their competitors doing something and decide to blindly copy it without any real consideration as to whether it’ll work for them.
Before you set up your campaign . take a step back
and break down why you want to collect customer feedback – and what you hope to achieve. something-magic-happens-meme Image source. It’s important to understand that it’s not always appropriate to include a feedback widget on your site or landing page. Below is a quick guide for identifying whether you should bother.
Ask yourself: Will the feedback widget on your page detract from your highest priority page goal (i.e. block users from completing a crucial task) Is your question relevant to the on-page content Is the widget only appearing where relevant . and is it a question that people can answer without further context Does the feedback widget add value to the page Does it help clarify on-page content or get your users to engage with you directly Remember that the end goal of your customer feedback campaigns is to enable a closer connection and understanding of your customers’ needs.
