Melbourne’s Dialing Code: A Quick Guide Melbourne, the vibrant capital of Victoria, Australia, has its unique area code for landline phone numbers. Understanding this code is essential for both local and international calls. Melbourne’s Area Code: 03 The area code for Melbourne is Hong Kong Email List 03. This three-digit […]
Newcastle, NSW: A Digital Age Directory Newcastle, New South Wales, has undergone a significant transformation in the way residents and businesses find contact information. The traditional telephone directory, once a staple in every household, has given way to digital platforms and online search tools. The Decline of the Traditional Telephone […]
You actually wrote about a video marketing campaign by the company Vidyard that converted at percent. So could yo tell us about that campaign and how they approached it from the ground up Jennifer: Sure. So at Vidyard we were writing articles all the time to get our message out […]
I guess. It’s not – you can be almost anybody and get something out of the video but it was targeted toward a BB marketer; somebody with marketing automation in place and a marketing . So we cast a wide net but then it gets I guess more narrow as […]
hate missing out. So you could also make them feel silly on account of current mistakes. So it doesn’t always have to be a positive emotion. But as long as they’re feeling something in their gut . it’s good. Dan: Right. So before you set out on that campaign […]
the percentage of people who click through to watch a video . drop off . what other videos they’re watching on your properties. So did one video lead them to another or even to download a resource from you What was their next step and the amount of content people […]
yeah. The video should definitely – if you’re going to include one . it can’t be the video brand generic thing that has nothing to do with the offer on the page. You really . really want the two of them to be highly aligned. So don’t just put […]
Jennifer: Absolutely. That’s where the lead nurturing comes in. Yeah . you can do a great job of that based on the context of what they watched. So if your offer is very specific . you can sort of get an idea for what exactly that customer is interested in. […]
see how the recut does. Dan: I like that. These metrics basically force you to – they keep you honest. They force you to make sure that the video is actually good . not just “good enough.” Jennifer: You can definitely keep iterating and making sure that you’re catering […]
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If you can do that while adhering to the above items . you’ll be in good shape. Think that you *need* to be running a customer feedback campaign It’s not always a good idea. Click To Tweet Do you have the resources you need to execute your customer feedback campaign […]
Bonus tip: Ask yourself if your feedback can be repurposed in your marketing. Can you pack those stats into an infographic and share it on social media Did you learn anything interesting that you could incorporate into a blog post to deliver value toto get you started If you […]
