Being a supply-side platform the network

It may take some hit-and-trials to figure out which ad network, or a combination of ad networks, generates the highest revenue. However, after figuring it out, publishers can efficiently work on monetizing their websites. Table of Contents: I. What is Ad Network? II. Why are Ad Networks Important? III. What are Different Types of Ad Networks? IV. How to Choose the Best Ad Network? V. Which is the Best Advertising Platform (best ad networks) ? VI. In Closing VII. Key Takeaways: VIII. Frequently Asked Questions: IX. Related Terms I.

That’s popular Being a supply with lifestyle content creators such

What is Ad Network? Ad networks acquire available inventories from a publisher and sell them to advertisers as packaged impressions. In a simple inventory  new database selling process, think of an ad network as a mediator responsible for introducing the right impression to the right buyer. It partners up with publishers (supply-side) and advertisers (demand-side) to help them reach their ad campaign goals. Now, as the inventory exchange cycle gets complicated, the role of ad networks starts varying. For publishers, ad networks sometimes directly sell inventory and, at other times, buy inventory from SSPs or ad exchanges and sell it for a greater profit.

As those in niches like food, home, travel

Most publishers are known to specialize in one particular type of ad format. Hence, publishers looking to monetize via one particular format should consider ad CY Lists  networks. For instance, there are CPM ad networks like Criteo, known to offer the best CPM rate, and then there are video ad networks like Unruly, serving publishers with the best video content. II. Why are Ad Networks Important? Ad networks function as a commercial intermediary between publishers and advertisers.