To do this, you will ne, at least, some evidence that the chances of generating profitability (or rucing costs) through your idea are good. By using benchmarking, you will obtain a series of information that will serve as an argument to discuss future investments , such as examples of success from other companies to convince you that the propos action or strategy will have excellent results! 153% more revenue: with Rodojacto’s sales funnel 5. Enables the development of more efficient strategies Planning a brand’s communication involves a series of steps, such as the briefing, defining the target audience , studying the market and competition, and so on.
You will obtain a series of information
But this information is not always enough to set up a really effective campaign ! By combining all the steps mention with a careful analysis of the competition’s successful actions, the chances of developing more efficient planning will be much greater. Possible challenges and limitations Benchmarking, although it is a valuable tool for promoting innovation in companies, when appli in practice, it can face some challenges and limitations . One of the main obstacles is the limit availability of relevant data for comparison, as not all companies are willing to share detail information about their operations, for example.
Propos action or strategy will have excellent
Furthermore, best practices identifi through benchmarking do not always apply directly to another organization, requiring significant adaptations to suit their specific context. Another point that I consider important to mention here is that benchmarks can even limit innovation . Have you ever thought about that? Companies that use benchmarking to innovate generally end up equivalent to practices already validat by competitors or other market players. Our team is ready to help you achieve your goals and accelerate your company’s growth through Digital Marketing.